The company is a holding company, Regal Jewelry Manufacture Co., Ltd., a subsidiary with substantial operational functions, and its main business items are the design, manufacturing and sales of jewelry.


The directions of future products’ development are as following:
i. Fashionable products: silvers, pendants, rings, wristbands, earrings, bracelets, and necklaces that meet with the trend of the future. Develop convertible combination personalized jewelry, new metal jewelry style, and products of setting-stone-on-wax series.
ii. Themed products, like silver, earrings, necklaces, and bracelets.
iii. Brand cooperation: through authorization of brands, co-design and manufacture featured jewelry products and distribute sales in Asia markets.
iv. Strategic cooperation: Cooperate with different types of downstream clients to increase the sales channels.
v. Own brand: The Company accumulated the fashion tendency about jewelry for many years and developed own brands to provide fashion jewelry productions series by catching target audience and market positioning. We also use unique design style, unique brand image, warm customer service and channel partners’ cooperation to build loyal customers of our company’s brand.


With its unique design style and brand image, humanized customer service, and various online and offline channel partners, it cooperates with various online and offline channel partners to establish a loyal customer base for the company's brand.